Coldwell Banker King (CBK) has been recognized as Coldwell Banker’s top woman-owned firm in North and South Carolina, based on its 2019 performance measured by volume, number of offices and number of agents. Based in Asheville, CBK operates five offices serving real estate buyers and sellers in 10 Western North Carolina counties.
“We’re very pleased that our growth and performance has resulted in this achievement,” says Terri King, owner and president of the firm. “We feel this is indicative of our commitment to further empowering women who have long been the backbone of the residential real estate industry. In fact, roughly two-thirds of all real estate agents today are women.”
In addition to its female agents, King also is proud that her firm, in addition to being woman-owned, also has a predominantly female corporate and administrative staff guiding its operations.
“With over 90% of home-buying decisions influenced or made by women, it’s extremely important for us as a firm to understand and meet the needs of our female clients,” King says. “In addition, women are expected to control two-thirds of consumer wealth over the next decade, making this an audience that will demand reliable, qualified service.”
CBK’s influence is further bolstered by Coldwell Banker again being honored with a Women’s Choice Award for 2020. This award recognizes Coldwell Banker Real Estate as a "9 out of 10 Customer Recommended Real Estate Agency," and an industry leader in customer experience and overall quality.
The Women's Choice Award is the only award that recognizes and identifies brands that women recommend. Such approval is important since real estate is an industry that thrives on recommendations, with 64% of sellers, for example, using an agent that was referred to them or that they worked with in the past.
“At CBK, we believe this is extremely valuable and influential recognition that we feature and promote in our dealings with clients,” King says. “The Women's Choice Award is a seal of approval that creates confidence and underscores our commitment to professional service.”